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Tidal has to its credit, strong
moving brands in various therapeutic segments. The
companys current basket has a strong play
in the Gastro-Intestinal, Pain Management and Gynaec
segments. Efforts are on to increase its salience
in other therapeutic areas as well.
The companys success in marketing can be seen
from the fact that despite intense competition across
the market, it has maintained its prescription trend
for its products. The enthusiastic support of the
medical fraternity continues to be a source of great
pride for the company.
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The company promotes various platforms for knowledge sharing
including conferences, round table meets and CME programs for
doctors. Efforts are continuously on to increase customer awareness
on various diseases and promote doctor interaction by organizing
camps and medical check ups. The marketing teams have created
a strong brand recall with doctors with many innovative relationship
building activities; and content based scientific promotion
of the companys products.
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