Tidal has to its credit, strong moving brands in various therapeutic segments. The company’s current basket has a strong play in the Gastro-Intestinal, Pain Management and Gynaec segments. Efforts are on to increase its salience in other therapeutic areas as well.

The company’s success in marketing can be seen from the fact that despite intense competition across the market, it has maintained its prescription trend for its products. The enthusiastic support of the medical fraternity continues to be a source of great pride for the company.

The company promotes various platforms for knowledge sharing including conferences, round table meets and CME programs for doctors. Efforts are continuously on to increase customer awareness on various diseases and promote doctor interaction by organizing camps and medical check ups. The marketing teams have created a strong brand recall with doctors with many innovative relationship building activities; and content based scientific promotion of the company’s products.